Category Archives: Recent Work

Allred on White

December 13, 2011 – 8:40 pm

I have recently learned the extent that the name Gloria Allred really riles people up. It seems that people either love or hate her. Whether you agree with her stance on Sexism or Feminism, she happens to be a very nice, cooperative and pretty woman that was a pleasure to be around. Now let me put a bit of a stipulation on that statement. People are usually pretty agreeable with me because I have the power to make them look good or bad, so our encounter may have been a lot different if I met her in court, but the fact still remains that I really liked her.

I showed up at the set of her show and was able to overhear some of the “Wapner-esque” cases while we were setting up. It was like a flashback to doing my homework in 7th grade and People’s Court blasting from the living room as my dad ate half a gallon of ice cream while doing sit-ups or something like that. We had to set up silently because of the sound recording, which is pretty much impossible since everything I bring to a shoot has velcro, zippers, or many metal moving parts. We managed to keep the racket down and get the seamless set up behind the scenes. When the filming was over we got to meet Gloria on the set. She was really down to earth and was up for anything. She wanted to try a couple of outfits which never happens on quick shoots, so I was ecstatic. Her suits were impecable. She was very easy to photograph because of the fact that she enjoyed every minute of it. She danced from hair and makeup to the set. I think that she wanted to be a dancer rather than a lawyer, but I could be wrong. At any rate, she looked striking. Click here to read the article.

Here are a couple of outtakes that I liked. She looks so different when she isn’t smiling. I definitely wouldn’t want to mess with her:

Tags Gloria Allred, Lawyer, New York Times Magazine | Permalink | Comment (0)

Recent Work

SWRVE

November 15, 2011 – 11:45 pm

Is cycling popular or something? China thinks so, Amsterdam does too. I am not talking about the guys that you see at the coffee shops on weekend mornings brandishing the best neon spandex onesies plastered with sponsors, I’m talking about guys and gals listening to The Antlers new album on their new earbuds, looking like they stepped out of an Urban Outfitters Catalogue. I am not sure what has changed in the past five years (maybe fixed gear bikes? maybe gas prices?), but it really seems that cycling as a form of transportation and socialization has made it’s way up the hip scales. SWRVE is a company that I worked with a few months ago which is bridging the gap between form and function for people that want to be comfortable on their bikes, but still show up somewhere looking good. I am not saying that you don’t look good in spandex because you do!

SWRVE was rebuilding their site and Jon Setzen, the creative director at Something Massive brought me in to help with the lifestyle imagery. We shot all over downtown LA, where SWRVE is based, and ended up on the roof of their studio for the last shot/BBQ. All of the models were actual cyclists and the guy with the handlebar mustache actually co-owns Golden Saddle Cyclery in Silverlake. Everyone was really excited about the shoot and the brand, so it made the shoot amazingly fun. I love lifestyle shoots because I get to run around all day and in this case I had to run even faster to keep up with the bikes!

The locations were great as well. We found a loading dock that you can see above that worked perfectly for a ride by shot. From the washed out color and the perfectly placed garage door to the yellow security pylons that added pops of color, I couldn’t ask for more. Downtown Los Angeles has a wealth of beautiful structures. Until recently, these were vastly overlooked because nobody was living in these areas. In the past ten years there has been a revitalization of downtown. When someone used to say that they lived downtown people would say, “really, I didn’t know anyone lived down there,” but now it is a very up-and-coming place to live, eat, and shop.

As I mentioned before, the last shots were taken on the roof while we had a BBQ. We got some great shots, had some great food, beer, and conversation with great company. The sun dropping behind the buildings made for a beautiful, warm yet urban backdrop that kind of said it all.

Tags beards, bikes, cycling, Swrve, swrve.us | Permalink | Comment (1)

Recent Work

The Shooting of Werner Herzog

November 14, 2011 – 7:35 pm

What, you want me to shoot Werner Herzog!? Let’s clarify, with a camera not an air rifle, like he was shot with in a BBC interview in 2006. I shoot the Talk section for the New Times Magazine a lot and my photo editor contacted me with this assignment. I was ecstatic to say the least. I grew up watching Herzog’s movies with my dad and have been a fan since an early age. He is one of my favorite artists? personalities? adventurers? around and now I had the chance to take his picture and meet him.

We were asked to show up at a screening of his new movie, Into the Abyss, and set up in the lobby. We only had ten minutes with Werner, so we had to set up well in advance. We were also told that Werner is not at all fond of having his picture taken. I completely understand this and it’s not uncommon for celebrities to tell me this. I absolutely hate to be in front of the camera, so I feel for these people. You would think that because so many of the people that are in front of the camera are great looking, that they would love to be immortalized in photos, but even Johnny Depp hates it. He was quoted in the last issue of Vanity Fair by Nick Tosches while talking about shoots, “Raped. The whole thing. It feels like a kind of weird-just weird, man. Weird…whenever you have a photo shoot or something like that, it’s like – you just feel dumb. It’s just so stupid.”*

Back to the story. Werner came out after introducing the movie and we introduced each other. He was such a nice guy and did not show any signs of not liking being photographed. We got right into it because of the very short time restraint and he was great. He told me about Disfarmer who happens to be his favorite portrait photographer and explained him in detail. When he was describing him and his photos it really felt like I was watching one of Werner’s documentaries. He is so descriptive and passionate, in a very mellow way, and I was just overall impressed by his presence. I did try to get him to smile and he just looked at me and, with no animosity, said,”I don’t do that in photos.” Straight to the point. Unfortunately we only had ten minutes, so there wasn’t a long time to talk, but what discussions we did have were very interesting. If you can’t tell I really admired Werner before I met him and meeting him has only added to that admiration.

Here is a link to the story and below are a few outtakes: Werner Herzog Lives Dangerously

Tags Brad Swonetz, New York Times Magazine, Werner Herzog, Werner Herzog Portrait | Permalink | Comment (0)

Recent Work

Hollywood with Martin Sastre

November 4, 2011 – 10:11 pm

A lot of people have asked about the photo that comes up first on my website, so I am going to tell you. A couple of months ago I was asked to do a shoot for L’Uomo Vogue of a young director/artist named Martin Sastre. Martin is a video artist that has been directing full length movies lately. He’s from Uraguay, but now lives in Madrid and happened to be in LA to scout for his new movie.

Djuna Bel, the very talented stylist, was nice enough to let us use her house as home base to get Martin ready for the first shot at the Hollywood sign. Martin showed up and was a really nice guy. He got suited up, literally, and we cruised up to the sign and started the shoot. The suits were great (Phillip Lim and Burberry) and Martin played the mod role perfectly even though it was unbearably hot to be wearing a suit. At least it was peach and not black, I guess.

After we finished up at the sign we went back to Djuna’s place to get the next outfit and headed to the Griffith Observatory. I am sure all the people reading this in LA have been there, but if you haven’t, you should. It is an amazingly designed place. It feels like you have just stepped into a set for Blade Runner or something. It was finished in 1935 and is one of the coolest Art Deco buildings that I have ever seen. Go! We had to “guerrilla” it because we didn’t have a permit to shoot there, so we had to try to be as inconspicuous as possible. Because we were shooting natural light and not getting in anyone’s way, security seemed to turn the other cheek. So all of that to explain the main shot on my site, Martin walking away from the observatory. All in all, it was a great shoot and we had a lot of fun running around the LA landmark. Below is a kind of timeline of shots:

Tags Brad Swonetz, Burberry, Djuna Bell, Griffith Observatory, Hollywood Sign, Italy, L'uomo, Martin Sastre, Phillip Lim, Sastre, Terri Walker, Vogue | Permalink | Comment (0)

Recent Work

Forbes Mad Max Excursion

October 26, 2011 – 7:19 pm

I think that I found my new favorite place. I have lived in California for most of my life and I finally made it out to the Salton Sea, thanks to my photo editor at Forbes. One of the photo professors at UCSB, my alma mater, used to take students there to shoot around the sea and slab city. I wasn’t in any of his classes, so I only got to marvel at the images that my friends were bringing back. I majored in sculpture, so missed out on the photo field trips. I always said that I needed to go and check it out, but never did, until an assignment came my way.

For those of you that aren’t familiar with the Salton Sea, it’s a pretty sizable salt water lake located directly on the San Andreas Fault, in the California desert. As Todd Woody, the writer for Forbes, said, it’s a very Mad Max-esque landscape. Walking around the dry, crackly shore, you run into everything from dead, dry fish to abandoned truck tires. Luckily we didn’t run into Mel Gibson because he and I probably don’t see eye to eye! I shot Luka Erceg, the CEO of Simbol. He and his company are using the lithium in the bi-product, which is actually just sludge pumped up from thousands of feet below the earth, of the geothermal plants in the region to manufacture batteries. He was a real trooper. It was a pretty brutally hot environment and he didn’t even seem to break a sweat. I on the other hand, wasn’t looking camera ready. We finished the shoot quickly, but Hugh, my trusty assistant, and I were not at all ready to leave the bizarre world that we had stepped into.

After the shoot we walked around the flats and took pictures of the random trees covered in pelican nests. The earth surrounding the trees was scattered with bird carcasses and it felt really post apocalyptic, especially with the steaming geothermal plant in the background. Then we headed to Slab City where we explored Salvation Mountain. This is not your run of the mill religious destination! The “mountain” is the Willy Wonka of the God fearing’s, Leonard Knight, grandiose altar to his creator and love in general. He painted the side of a hill and created something that can only be described through images. Leonard is a lovely old man that is practically deaf and is trying to spread the Love. When I met him, he didn’t even mention God, but only told me that Love is the most important thing in the world and to, “keep it simple.” If there is any way that you can make it out there to visit Leonard and his funhouse/mountain, I highly recommend it. If you haven’t already clicked on the Salvation Mountain link and had a read, I recommend doing that as well. You owe it to your brain. I can’t wait to go back and do some portraits of Leonard. Here are a couple behind the scenes shots and a few of the after adventure:

Tags forbes, Luka Erceg, Luka Erceg Portrait, simbol | Permalink | Comment (1)

Recent Work

Creating Madness

October 6, 2011 – 11:39 am

I went to Matthew Weiner’s, the creator, writer, and director of Mad Men, house for the New York Times Magazine’s Domains section. Matt was an amazing host and was so easy to work with. The house was beautiful and amazingly decorated with everything from family photos to Emmy’s.

Check out the whole story in NYTM

Tags Mad Men, Mathew Weiner Portrait, Matthew Weiner, New York Times Magazine | Permalink | Comment (0)

Recent Work

Whitney!

September 29, 2011 – 2:09 pm

I had the pleasure of shooting Whitney Cummings for the New York Times Magazine a couple of months ago. She was really great to work with and was so comfortable in front of the camera. She was as funny and endearing as a comedian should be, with a bit of the dirty sense of humor that she is known for. This was right before the show was released and it is great to see her doing so well. Here are a couple outtakes:

Tags New York Times Magazine, Whitney, Whitney Cummings, Whitney Cummings Portrait | Permalink | Comment (1)

Stern Helicopter Mission

September 28, 2011 – 11:53 am

I have always wanted to fly in a helicopter. It’s been one of those things that I have dreamed of doing since I was a little kid. I lucked out a while back when Stern Magazine, a German news magazine, called me and asked me to do a story on a new navigation system that the Pasadena Police Department was using in their helicopters. The system was designed by Churchill Navigation. The system overlaid a google maps type graphic over the real time video of the streets below. Does that make sense? So it was like a realtime google satellite view.

Anyway, let’s get back to the real story, I got to RIDE IN A HELICOPTER over LA. It was amazing. I had always thought that it would be a bumpy ride in a “chopper”, but it was like smooth and felt like we were floating, which I guess technically we were. The pilots were great and flew me around Hollywood to get a sense of it from above. In between shooting the system and the pilots I was able to grab some overhead shots of some of the quintessential landmarks. Here are some of the outtakes: